FIG.01 — PRODUCT LEADER · Stockholm, SE · [59.33°N 18.07°E]

CREATIVE
PRODUCT

I make complex products feel obvious.

↓ Selected work
02

How I think

05 principles
  1. P·01

    Solve what hurts

    Start from the sharpest pain, not the prettiest idea.

  2. P·02

    Cut the noise

    Strip everything that isn’t the signal. Then strip a little more.

  3. P·03

    Design for clarity

    If it isn’t obvious to the user, it isn’t finished.

  4. P·04

    Ship with speed

    Decisive beats perfect. Momentum compounds.

  5. P·05

    Quality compounds

    Small things done right, again and again, become the moat.

03

The path

2017 → present
  1. 2017 Business

    Started in the market, from the commercial seat.

  2. 2020 Engineering

    Reskilled, and learned how the thing is actually built.

  3. 2023 Product

    Now I connect the two — diagnosing the gap and de-risking it.

Sales → Engineering → Product
04

The range

From every seat

I’ve seen the same product problem from the sales seat, the engineer’s seat and the founder’s seat — across corporate scale and zero-to-one. Specialists see one face of it. I see the whole shape, so I de-risk faster.

Function
Environment
Industry
  • Rebtel · Project R Product / Venture Corporate + 0→1 Telco · AI
  • Valkiv Product · Fractional CPO Startup Insurtech · AI
  • NowWhat Founder / Product Startup · 0→1 AI · Martech
  • Legitify Product · Lead Startup Legaltech
  • Tink/Visa Engineering → Product Corporate · scale Fintech
  • Teamtailor Business / Sales Startup SaaS · HR-tech
  • Potentialpark Business / Sales Startup SaaS · HR-tech
05

Selected work

Newest first · 07 entries
01

Rebtel

Product Manager · prev. Venture Builder, Project R · Dec 2025 – Present · Telco

Own roadmap and 0→1 new-service development for diaspora users across global markets.

Scope
The product roadmap for Rebtel’s mobile top-up business — the company’s core revenue driver.
Detail
Arrived through Project R, Rebtel’s internal venture studio: ran end-to-end discovery and MVP tests on multiple concepts, then took the core PM seat. Prototype hands-on; own KPI tracking and product analytics.
02

Valkiv

Fractional Chief Product Officer · Sep 2025 – Present · Insurtech · AI

Advise leadership on product, UX and AI/data strategy — improving speed, trust and automation across the insurance process.

Scope
Product strategy for an AI-powered insurance-valuation platform.
Detail
Align engineering output with business goals; support go-to-market positioning and feature prototyping tied to measurable user and revenue outcomes.
03

NowWhat

Founder · Aug 2025 – Dec 2025 · AI · Martech

Built Signalshift — winner of the Antler × Google AI Hackathon.

Scope
An AI-first go-to-market platform turning founders’ MVPs into revenue.
Detail
Accepted into Antler Stockholm (Fall 2025). Defined the vision, designed the platform end-to-end, and led technical execution across AI, growth and analytics. The programme concluded without taking a concept forward — the sharpest learning loop I’ve run.
04

Legitify

Lead Product Manager · Feb 2025 – Jul 2025 · Legaltech

Shipped features that measurably improved platform performance and user adoption.

Scope
The full product lifecycle for a European notarization platform.
Detail
Worked directly with the founders on product vision; translated user insight into a prioritized roadmap aligned across engineering, design and ops.
05

Tink/Visa

Associate Product Manager · prev. Software Engineer · Mar 2021 – Feb 2025 · Fintech

Led the Payment Service Layer initiative — moving core business logic from frontend to backend for scalability and security, across multiple European markets.

Scope
Backend and frontend delivery across the Payments and Lending verticals.
Detail
Joined as a Software Engineer (React/TypeScript + Java), promoted to Level 2 within a year, then moved into product — defining roadmaps and technical strategy for frontend products launched in the US.
06

Teamtailor

Business Development · May 2019 – Dec 2019 · SaaS · HR-tech

Built a qualified pipeline through outbound — driving new client acquisition and revenue growth.

Scope
New-business pipeline for the recruitment-software platform.
Detail
Identified market opportunities and ran growth strategies across outbound prospecting and stakeholder engagement.
07

Potentialpark

Key Account Manager · Jul 2017 – Apr 2019 · SaaS · HR-tech

Held full budget accountability for 30% of the US market and 100% of the Swiss market.

Scope
A portfolio of Fortune 500 employer-brand clients across the US and Switzerland.
Detail
Grew the portfolio through targeted outbound; co-organized and spoke at the 2019 US conference for Fortune 500 employer-brand leaders.
06

Contact

Open channel

Let's make something
obvious.